Influencing an Influence (i) style communicator
Do you work with someone who is outgoing, enthusiastic, and people-oriented? Maybe they thrive on energy, love recognition, and prefer fast-paced, big-picture conversations where they can think on their feet. They might lose interest when it comes to the tedious details, or become scattered and disorganized under stress, or say things like “don’t bring me your negativity.”
Chances are good they’re an Influence (i) Style Communicator, according to the DiSC Personality Model. Understanding their driving needs will help you influence them effectively.
Whether they realize it or not, many influence-style communicators are motivated by:
Recognition and Social Approval – They want to be liked, appreciated, and seen as fun, engaging, and valuable contributors. Public praise and enthusiasm fuel their motivation.
Freedom and Flexibility – They resist rigid structures and prefer open-ended discussions where they can brainstorm and explore possibilities without feeling restricted.
Excitement and Collaboration – They love dynamic environments, bouncing ideas off others, and being part of an energetic, inspiring group.
Here’s how you can connect, motivate, delegate, and influence your i Style colleagues:
Show Some Enthusiasm For Their Contributions – Show some energy and optimism. They respond best to a lively, positive approach rather than a dry, data-heavy conversation.
Make It About People and Impact – Instead of focusing on process and logic, highlight how an idea or decision will benefit the team, improve relationships, or create excitement and positive energy.
Give Them Space to Express Ideas – They think out loud and appreciate being heard. Rather than rushing them into a conclusion, let them explore possibilities before narrowing things down.
Frame Feedback in a Positive Light – i Styles fear social rejection, so focus on encouragement first before addressing areas for improvement. Use phrases like, “You bring such great energy to meetings. One way to make your points even stronger is…”
Pro Tip: When you listen to them first, shaking your head as if to recognize their ideas, they’ll be in a better place to hear your “no,” than if you just shut them down immediately.
There’s a lot more to understanding and influencing the i Style. If you want to learn more, check out our 4 Communication Styles page or ask our i Style AI Practice Chatbot for tips.
